In the past two decades, Chinese animated films have undergone a significant transformation. This paper aims to explore the reasons and outcomes of this transformation by examining representative works from the Chinese animation film industry.
The impact of globalization has played a crucial role in shaping the evolution of Chinese animation. As the international market became increasingly important, Chinese animation started to be influenced by American animation. In order to cater to the demands of the global audience, Chinese animation gradually transitioned from a style driven by national culture to one guided by market trends and Western modernism.
This transformation is evident in both the art style and narrative approach of Chinese animated films. With the introduction of Western animation works and the intensification of market competition, Chinese animators began to imitate and incorporate elements from American animation styles. However, this exploration has not yielded optimistic results. By imitating Western styles, the traditional Chinese animation style has lost its uniqueness and artistic charm. As a result, Chinese animation now lacks a distinct competitive advantage in the global context.
The shift in art style and narrative approach has consequences for the identity and recognition of Chinese animation on the international stage. By aligning with Western modernism, Chinese animated films risk losing their cultural heritage and failing to stand out among global competitors.
In conclusion, this research highlights the transformation undergone by Chinese animated films in response to globalization and market demands. The imitation of Western styles has resulted in the loss of unique cultural characteristics, undermining the competitiveness of Chinese animation in the global market. It is essential for the industry to strike a balance between embracing international influences and preserving its own cultural identity, in order to create animated works that are both globally relevant and distinctly Chinese.